New:
- Pricing Guidance in Ad Sale Negotiations: The PrintAds Example. A. Juda, S. Muthukrishnan and A. Rastogi. To appear in ADKDD 09.
- Talk (3 Problems in Internet Ad Systems) at NY Area Theory Day, May 22 09.
- Bidding on Configurations in Internet Ad Auctions, S. Muthukrishnan. To appear in COCOON 09.
Overview:
- Theory of Sponsored Search Auctions. FOCS 08 Tutorial. G. Aggarwal and S. Muthukrishnan.
- Internet Ad Auctions: Insights and Directions S.Muthukrishnan, ICALP 2008, Invited Talk. LNCS.
- Theory Research at Google, by several researchers. Will appear in June 2008 issue, SIGACT News, Vol. 39, No. 2.
- Data Management Projects at Google, by several researchers. SIGMOD Record, Vol. 37, No. 1, March 2008
- Algorithmic Methods for Sponsored Search Auctions. J. Feldman and S. Muthukrishnan. SIGMETRICS Tutorial. Chapter in Performance Modeling and Engineering, 2008.
Recent Auction Related Papers:
- General Auction Mechanism for Search Advertising. G. Aggarwal, S. Muthukrishnan, D. Pal, M. Pal. WWW 09.
- Bid Optimization in Broad-Match Ad Auctions. E. Even-Dar, Y. Mansour, V. Mirrokni, S. Muthukrishnan, U. Nadav. WWW 09.
- An online mechanism for Ad Slot Reservations with Cancellations. F. Constantin, J. Feldman, S. Muthukrishnan and M. Pal. SODA 09
- Position Auctions with Bidder-Specific Minimum Prices. E. Even-Dar, J. Feldman, Y. Mansour and S Muthukrishnan. WINE 2008.
- Sponsored Search Auctions with Markovian Users. G. Aggarwal, J. Feldman, S Muthukrishnan and M. Pal. WINE 2008
- A Truthful Mechanism for Offline Ad Slot Scheduling. J. Feldman, S. Muthukrishnan, E. Nikolova, M. Pál. SAGT 2008: 182-193.
- Budget optimization in search-based advertising auctions. J. Feldman, S. Muthukrishnan, M. Pal and C. Stein. EC 2007.
- Stochastic Models for Budget Optimization in Search-Based Advertising. S. Muthukrishnan, M. Pal and Z. Svitkina. WINE 2007.